If chips could talk, what do you think they would say? This campaign for Frito Lay, personifies the company's iconic chip brands through print, transit, in store displays, and social media advertisements. These chips are humanized through various "chip chat" scenarios using modern day language. Eye-catching layouts were created with friendly brand colors and patterned chip photography that interacts with the charming copy. Who knew chips could be so chatty?

Packaging redesign with an empty speech bubble, where customers can write and share what their chips are chatting about
For educational purposes only.
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