NOT-SO AMERICAN DREAM:
MUSEUM EXHIBITION BRANDING

Sweet, warm, and delicious apple pie is recognized as an iconic American dessert. However, like many other things America claims as their own, apple pie isn't actually American. This museum exhibition highlights the history of apple pie and how it became a symbol for the country. This branding identity consists of a hand-lettered typographic logo treatment, a twenty-page guide, and a line of merchandise reminiscent of nostalgic kitchen memories and vintage-American patriotism.

Exhibition Program
Exhibition Entrance

DEVELOPMENT

For educational purposes only.
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