In an act to help young adults use less plastic and bring their reusable grocery bags to the store, Spotify launched their #ListenToTheWorld initiative. Spotify premium users can sign-up to receive two reusable grocery bags and earn points for using them at the store. Points can be redeemed for a free month of Spotify premium or they can donate the price of the one month's membership to The Ocean Cleanup. The use of hand-painted typography, an electrifying color palette, and digital collage attract Spotify music lovers to participate in this environmental campaign.

Reusable bag options
Package received in mail after signing up
Activation instructions
Promotional reminder keychain
For educational purposes only.
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