2.3 billion people across the globe don't have access to a toilet or proper bathroom sanitation, which is a real crappy problem. Who Gives A Crap, a creative toilet paper company, launched an integrated campaign to raise awareness for this overlooked issue. Through the use of witty pop culture references, neon colors, and eye-catching headlines on billboards, street posters, transit advertisements, interactive wall installations, social media contests, Who Gives A Crap were able to attract their young target-audience to this show-stopping event.

Interactive Transit Installation & Social Media promotion that sings, hums, and interacts with bystanders to announce concert performers
Headliners are announced on Instagram after their stall is unlocked
Headliner social media promotion & account badge
For educational purposes only.
maxwell house time for change spotify frito lay east penn: neighbors helping neighbors jamba juice garage wanderess dominos who gives a crap eversana kinetic typography not-so american dream passion projects