If chips could talk, what would they say?
They’d chat about what it’s like to be in the bag.
This campaign for Frito Lay, personifies the company's iconic chip brands through print, transit, in store displays, and social media components. These chips are humanized through various "chip chat" scenarios where they communicate through casual conversations. The layouts were created with recognizable brand colors and repeating chip patterns, both which interact with the witty copy. Who knew chips could be so chatty?
PRINT / OOH / SOCIAL
ROLE: ART DIRECTOR, COPYWRITER & PHOTOGRAPHER
😁🍿
#ChipChat
On certain bags, a blank speech bubble was added where consumers could write in what their chips were talking about and share it on social media.
