How do we get commuters thirsty for smoothies on their way home from work?

We give them fun and fruity tongue twisters to say while they’re on the highway.

Jamba Juice smoothies give a refresh to commuters after a long day at the office. Drivers that pass the billboards can say the silly sayings to themselves while they’re driving along. Hopefully they’ll remember the flavor names as they’re passing by the smoothie shop and make a pit stop on the way home.

OOH / SOCIAL

ROLE: ART DIRECTOR, COPYWRITER, PHOTOGRAPHER

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