How do we get young adults to use less plastic in their everyday lives?

By giving them free Spotify.

Every time I walk out of the house to go to the store, I forget to bring my reusable grocery bags. It seems to be a common occurrence among young adults.

To help tackle this issue, Spotify launched their #ListenToTheWorld initiative. Spotify premium users can sign-up to receive two reusable grocery bags in the mail. By using the bags each time they go to the store, they’ll earn points to pay for their Spotify premium membership for that month.

Free music and helping save the planet, what could be better than that?

VIDEO / PRINT/ EMERGING MEDIA

ROLE: ART DIRECTOR, COPYWRITER, VIDEO EDITOR

VOICEOVER: LAINE CRAVOTTA

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